There are no two ways about it: The quality of your photos matters. Photo: Marlo Miyashiro Solid photography. Your social media profiles can either be for you, personally, or for your brand, but either way, you’re going to want them well-populated by the time you launch your store. Social media sites are also a good way to measure what your customers think of you, and let them contact you in a variety of ways. Social media presence.Įtsy has the capability to link your store to your social media sites, which you should “definitely do,” says Marlo, because it improves your SEO and makes you more likely to be found on search. This will help you get focused and better select what to sell and how to market it. Who are you hoping will buy your goods? What other kinds of things do they like to do? Consider creating a Pinterest board ( here’s how to do that) to create a customer profile for your ideal shopper. “The more focused you can get your Etsy shop, the better it is for potential customers,”says Marlo - and that also means focusing on who that potential customer is. Make sure you have every detail of the brand of your store - including colors you’ll be using and keywords you’d like associated with your company - in place before you even start building out your store. Not only will your store look incomplete and unprofessional without these things, but you may also find that you’re not that clear in your overall selling goals. When you first begin to fill out your Esty store’s information, you’ll be asked to fill in information like a logo, a tagline, and a brand story. Instead of just throwing up everything you’ve ever made, create a streamlined brand and a mission statement for yourself. Branding can help you narrow down which items to sell, which media to work in, and how you want the world to perceive you. “What are you selling? Seems kind of obvious…but if you’re an ultra-crafty person, you’re going to have to decide what you want to put in your shop,” says Marlo. Here’s what you need to hit the ground running: A brand.īefore you begin selling your wares or even open up shop, you’ve got to make sure that you’ve got a cohesive brand and comprehensive message. Even if you’re a long way away from actually creating a small business for your goods, treat your Etsy shop like a business and you’ll see more sales, better word-of-mouth, and more success overall. Instead, think of it as an extension of your small business, which also includes social networks, craft show booths, and possibly even wholesaling. Often, potential Etsy sellers see their shops as a kind of clearing house for everything they make. Are you ready, you wonder, to finally launch your Etsy store?īefore you do, mentor, crafter, and jeweler Marlo Miyashiro has some advice about what you’ll need from day one, ranging from the nitty-gritty to the business savvy. You’ve read the stories and heard the tales of crafters and makers who are supplementing their income and even making a full-time job of their one-time hobby. You’ve been crafting in your garage for years, and everyone you know says you should sell your products in an actual marketplace.
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